With over 800 million users, Instagram is one of the most popular social media platforms. It recently experienced a fast growth, and it is popular among younger demographics such as millennial's. According to recent stats, roughly 60% of Instagram users are under 30. For this reason, this platform is a fundamental haven for advertisers. If you are looking to appeal to those specific demographics, this is the place to be!
Many businesses run ad campaigns through Instagram. They work hard to establish their profiles on the platform and grow their followers
Have you been struggling to reach out to people on Instagram? Is your followers count not as high as you would hope for? Keep reading to learn how to grow your business with the following 10 secrets. These useful tips will improve your Instagram traffic and earn you more followers.
1) Let The Picture Tell The Story
Let’s get started with the first, and most important section of this article. As you might know, pictures are at the core of Instagram’s philosophy as a social media platform. During its early days, the app allowed users to post pictures, hashtags and captions.
Today, Instagram is a more interactive platform, with the widespread popularity of “stories.” The latter are short videos and photo collages, often used to give the audience a glimpse into one’s daily life. You can use stories to share experiences, especially with younger demographics.
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Whether you post pictures to your feed, or share “stories”, make sure you deliver value. People don’t want to see your bathroom selfies and photos of your breakfast. Connect with them through engaging, images that will inspire them to take action.
They say that a picture is worth more than a thousand words, and this is why Instagram is so popular. It’s much easier to share something through a photo, than through writing a journal entry.
In much the same way, businesses can easily promote products, services and brands in a more intuitive and immediate way.
Think of it like going to a shop to buy a new coat. The store owner can describe you the coat’s silky textures, its color and its fabric. He can tell you that it is very comfortable, and that it will keep you warm on a winter day. The shopkeeper can indeed describe the coat in detail.
Yet, nothing beats the experience of seeing, touching and feeling the coat with your own senses!
In much the same way, businesses can rely on quality video and photo content. You shouldn’t try to be a “jack of all trades” with your Instagram content.
Pick a specific theme or niche, and focus on it. This way, you will be able to create a specific thread binding your posts together. Eventually this strategy will help you attract viewers who are interested in that particular area.
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If you are posting on behalf of a restaurant, post about good local eats and fresh ingredients, as well as great lifestyle content in your area.
If you are selling sportswear, post about athletes and fitness. You get the idea: stay connected to your niche, so you can build a solid Insta-reputation around it.
2) Understanding Hashtags
Some people might think that hashtags are exclusive to Twitter. However, they are popular (and useful) on other social media platforms, including Instagram and Facebook.
Hashtags are a great way to categorize your posts and potentially expose it to people sharing similar interests.
It’s always a good idea to include anywhere from 1 to 30 hashtags in your posts, so you can file it under different hashtag groups. In addition to hashtags, geolocation tagging is also an essential tool to grow your following on Instagram. Yet, you wouldn’t believe how many people actually forget to use it!
3) Write Killer Captions
As mentioned earlier, a picture is worth more than a thousand words. The cliche is definitely true, but you still need to come up with a killer photo caption!
A nice description should be appealing, well-written and not too wordy, enhancing the “story” of the image. You can also use your caption as an opportunity to write a “call to action” for your followers. Ask them to do something, such as viewing a link or checking out a product.
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4) Use Emojis To Convey Your Feelings
Emojis aren’t just for texting. They are becoming increasingly popular in the world of social media. They are very immediate and easy to understand, almost like a universal language.
Emojis are ideal to add some color to your photo captions, as well as adding more to the story you want to share.
By 2015, over a half of all comments on Instagram actually included at least an emoji. Today, there are many people who use emojis to replace text altogether. Think of an emoji as a language, and use them to tell a story and enhance your message.
5) Post Frequently, But Not Too Frequently
Posting frequently is a really good habit to grow your followers and the status of your account. In spit of that, posting too often can be just annoying. Some Instagram users post too many photos or stories, and they tend to frustrate their followers, which in turn, might choose to unfollow! I use the Tailwind autoscheduler to put my posts on auto pilot! Also works with Pinterest, Facebook and Twitter.
It’s highly recommend to post something at least twice a day. Posting whenever you feel like it, without a consistent schedule, is not a great way to grow your following.
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6) Engage With Your Followers And Be A Part Of The Community
If someone follows you, consider following back, but don’t stop there. Like their photos, show that you care about their content, and give them a reason to care about yours.
Commenting and replying to questions is a great way to generate genuine interest in your account.
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7) Create Genuine Discussion And Foster Communication
The beauty of Instagram is that you can also like images and interact with people you don’t know. Take the opportunity to ask question, write comments and opinions, and generally start a positive discussion.
Don’t spam or promote yourself: show others that you are part of the community. Active profiles who engage with others have higher rates of follower acquisition success.
8) Promote Your Instagram Account
There are many ways to promote your Instagram account. If you have the budget, you can run ads on Instagram or other social media websites.
You can also promote your account without spending extra money. When working on other platforms, or sending out promotional emails, take the opportunity to link your Instagram!
Cross-posting your Instagram content to other blogs or social media is also a good way to promote your Instagram, and get more followers.
If you are running traditional marketing campaigns, such as printed fliers, stickers or other materials, make sure you include your Instagram handle in the design!
9) Run Contests And/Or Giveaways
Contests and giveaways are very popular among the Instagram community. These are excellent ways to prompt people to share your content and spread the word about your brand, in exchange for a product or other benefits. The possibilities are absolutely endless. Get creative and see how far you can go!
Launching contests or giveaways is actually a great way to create a community. Let people know that your Instagram account is a place for people who share something.
10) Use Geo-Location Tagging
If possible, turn on your location tagging settings and always include it in your posts.
By highlighting your location, you can expose your content to relevant people in your area. You don’t need to be in a specific location in order to geotag it.
For example, if you are posting a fun meme about pizza, you can geo-tag a local pizza restaurant. This might allow you to reach out to people who might find your meme charming and funny, and hopefully reward you with a follow.
Promoting your Instagram account should be an ongoing process. Chances are, you won’t see dramatic results overnight.
If followers are slow to come by, don’t give up. Focus, rethink your strategy, implement these ten tips and post quality content daily, so you can improve the quality of your Instagram experience.